ImpreMedia and Rayo Serialize De La Hoya Autobiography

by Carmen Cusido -- Críticas, 6/15/2008 8:58:00 AM

ImpreMedia, a leading online and print Hispanic news company, has joined forces with HarperCollins’s Rayo to promote boxing champion Oscar De La Hoya’s autobiography, published simultaneously as Un Sueño Americano. Mi historia and American Son: My Story.

Monica Lozano, impreMedia’s senior v-p for newspapers, said the company’s 26 online and print properties, including La Opinión in Los Angeles and El Diario La Prensa in New York, have published excerpts of De La Hoya’s autobiography. The books has reached nine of the top Hispanic markets, including Los Angeles, Chicago, New York, Miami, Houston, and San Antonio.

De La Hoya, noted Lozano, is “a significant personality, and one we have reported on since he was an amateur boxer.”

“It’s a great opportunity for us to use our audience reach to create awareness of the book, as well as provide very unique content to our readers,” Lozano said about De La Hoya’s book, which went on sale June 10.

“This book was the perfect title to launch with, given De La Hoya's popularity among Spanish-language speakers,” Rayo publisher and editorial director René Alegria told Críticas via e-mail, adding that “impreMedia's subsidiary dailies and weeklies reach almost 70 percent of the U.S. Hispanic market.” Alegria said the two companies plan to work together again in the future.